The Sony Bravia XR 55-Inch UHD 4K Smart TV XR-55X90K Black is a state-of-the-art television that offers unparalleled clarity and superior display quality. It forms part of Sony's premium range of Smart TVs featuring the revolutionary Cognitive Processor XR, delivering unparalleled processing power for an immersive viewing experience.

This 55-inch TV boasts an Ultra HD 4K resolution of 3840 x 2160 pixels, delivering four times the detail of Full HD. It ensures that everything you watch is sharper, more defined, and more lifelike